Our Story

 

FOLD Gallery was founded in 2012 by installation artist Jena Priebe. Having been a resident artist in the building since 2007, Jena was invited by the building’s owner to join the newly formed Spring Arts Collective—an initiative launched alongside the opening of the iconic Last Bookstore.

What began as a quiet, tucked-away gallery space above the bookstore gradually evolved. Initially showcasing local artists and her own work, Jena began to introduce curated vintage items to the selling floor. FOLD soon expanded, taking over what had once been her personal studio. Early on, Jena focused on unique finds—vintage cameras, typewriters, and curious objects.

As the gallery grew, artists began selling prints and small handmade pieces alongside their artwork. Inspired by this shift, Jena started to incorporate locally made and designed goods from across Los Angeles and California. 

Today, FOLD is a thoughtfully curated blend of contemporary art, vintage treasures, and independent handmade goods.